multi-creative travel storyteller

telling stories through my words and lens

writer | photographer | content creator | editor

Howzit! I’m Alex

…the multi-creative travel storyteller behind African Rose Adventures.

As a South African-English human with a love for capturing the moment and all things adventure, my creator name (hopefully) sums it up – plus my middle name’s ‘Rose’, so it’s a win-win for the double-entendre really.

Aside from my travelling endeavours, I am a (probably) South Africa’s biggest advocate and I love nothing more than working with local conscious travel brands and non-profits to showcase the incredible work they do through my storytelling skills – whether visual, written or both.

Keen to work together?

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recent clients

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  • “I've worked with Alex over the last three years, primarily across travel content, where her high-quality copy, knowledge and reliability have always made her a pleasure to commission. I can't recommend her highly enough, but I do so begrudgingly because I want her excellent work all to myself. No really, hire her. She's great.”

    steve, director of e-commerce, time out

  • “Alex has been an exceptional editor, instilling confidence in our authors and addressing their needs with professionalism and care. She adeptly navigates the diverse backgrounds of our authors, bringing her wealth of experience to each unique project.”

    vivian, publishing manager, ultimate world publishing

  • “Alex is incredible to work with. She edited my first book. Stellar editor, great communication, flexible, hits every deadline and absolutely wonderful customer service. Highly recommend!”

    taylor, author of reset you relationship to your job

  • “I’ll be honest. Alex is the best writer I had the chance to work with. Her understanding of how to put a message, tell a story and promote an idea and a business is outstanding. I wish every written word we put would pass through Alex’s brain on its way to our audience.”

    tal, founder, summurai

  • “Alex is always a pleasure to work with! She’s an excellent writer and always delivers on time. Thanks to her hard work we've grown our unique sessions on our blog!”

    amber, founder, cotier brand