a little on me

As a photographer-come-writer who returned to my roots and solo-travelled South Africa back in 2013, I have spent a solid 10 years in the content creation industry, most specifically in the travel niche – among others like lifestyle, culture, home, tech and business. Over the past decade, I’ve relished the flexibility of working remotely and excelled in various content-related domains, including copywriting, editing, proofreading, photography and, more recently, short-form video content creation.

Throughout my career, I’ve also had the privilege of working with numerous charities and NGOs, but I felt compelled to initiate my own project, marking a meaningful step in my philanthropic journey. In 2020, I co-founded Mzansi's Rugby Academy – a non-profit organisation in South Africa – with my rugby-mad fiancé.

‘African Rose’ carries a profound significance in my life, as it represents my dual heritage from South Africa and England. My deep-rooted appreciation for culture, diversity and heritage underscores my core values, emphasising the importance of knowledge and new experiences and in my eyes, ‘Adventures’.

Today, I enjoy a roster of loyal, long-term clients with whom I consistently produce content and remain ever-eager to connect with new and exciting clients for future projects – so, come say howzit!

Alex Floyd-Douglass,
African Rose Adventures